论北京奥运国际传播的几个问题

北京奥运会是让世界了解中国的重大历史机遇。考虑到一百多年采欧美对中国的歧视、丑化和冷战时期的敌对宣传，西方公众对中国社会进步和文明发展了解甚少，并存有相当的误解，2008年北京奥运会所担负的历史责任就远远不只是举办一次国际体育赛事。对于中国人来说，需要利用这个平台进行广泛的国际传播，向世人昭示一个文明、发达、健康的中国形象。自北京申奥以来，在国际传播方面开展了大量工作，同时也存在一些问题，还有许多工作要做。

Discussion on Some Issues of the International Communication of Beijing Olympic Games

Beijing Olympic Games is an important opportunity in which world people realize China well. With a view to the discrimination and uglification from the west countries for 150 years and antagonistic propaganda against China during the cold war, the west public knows little of social advancement and civilization development of China and has the considerable misunderstanding. The historical obligation taking on 2008 Beiiing Olympic Games not only hold international game but also, for Chinese people, carry through broad international communication to declare publicly civilization and health visualization of China to the world people through using this platform. Beijing has solved a lot of problem since biding for 2008 Olympic Games and still has a great deal of work to do.