浙江节庆旅游产品开发研究

节庆旅游产品能够为举办地带来巨大的经济效益和社会效益。浙江节庆旅游具有很强的区域代表性。针对浙江节庆活动的现状和问题,提出当前节庆旅游的开发思路,构建节庆旅游产品的标志性节庆、大型节庆系列和日常活动系列三大产品体系,规划各类节庆所依托的主题,这将促进浙江省节庆旅游发展,对全国节庆旅游产品的开发也有借鉴意义。

Study on Development of Festival Tourism Product in Zhejiang Province

Festival tourism product can bring great economic and social benefits to host places.Zhejiang festival tourism has a strong regional representation,so the author analyzes the status and issues of Zhejiang festive events,and puts forth festive tourism development ideas,constructs three major festival tourism product systems of Zhejiang Province which include landmark festivals,large festivals and day-to-day series and plan various festive themes.This paper is good to promote the development of Zhejiang festival tourism as well as giving a reference to the development of the national festival tourism products.