| 广告话语之语用学解释 |
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| 引用本文： | 梁婧玉.广告话语之语用学解释[J].大同职业技术学院学报,2010(6). |
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| 作者姓名： | 梁婧玉 |
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| 作者单位： | 南京师范大学外国语学院; |
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| 摘 要： | 广告语是一种重要的语言现象。借用言语行为理论从言内行为、言外行为和言后行为三种不同的阶段性行为可有效地解释了广告语的劝说功能。借用关联理论从认识环境关联的暗示性的角度可有效地解释了引用名言名句或流行语的广告语。
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| 关 键 词： | 广告语 语用学 言语行为理论 关联理论 |
An Interpretation of Advertisement Language with Pragmatics Theory |
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| LIANG Jing-yu.An Interpretation of Advertisement Language with Pragmatics Theory[J].Journal of Datong Vocational College,2010(6). |
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| Authors: | LIANG Jing-yu |
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| Institution: | LIANG Jing-yu(School of Foreign Languages,Nanjing Normal University,Nanjing Jiangsu,210097) |
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| Abstract: | As an important language phenomenon,adverting language needs the interpretation of pragmatics greatly.Speech act theory explains the persuasion function of adverting language from three different stages' actions which are locutionary act,illocutionary act and perlocutionary act.Relevance theory explains the quotations of famous remarks or advertising language of popular language from the relevant connotation of the cognitive environment. |
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| Keywords: | advertising language pragmatics speech act theory relevance theory |
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