泄露他人隐私行为意向的影响要素研究

互联网的发展为人们的生活带来巨大便利,但也带来了隐私安全隐患,通过互联网渠道泄露他人隐私的现象已经引起社会的高度关注。基于犯罪学领域的中和技术理论,分析了否认责任、否认伤害、否认受害者、更高层次效忠、避免更多的伤害和隐私意识对泄露他人隐私行为发生意向的影响,构建了互联网环境下泄露他人隐私意向的研究模型。以人肉搜索这一典型例子进行场景设计,通过问卷调查,收集759份有效问卷,采用Smart PLS2.0软件进行结构方程检验。实证结果表明否认责任、否认受害者和避免更多伤害三类中和技术正向影响泄露他人隐私行为的意向,否认伤害和更高层次效忠技术对泄露他人隐私意向没有显著影响。另外,增强个人隐私意识能有效削弱泄露他人隐私行为的意向。本研究结果有助于了解隐私泄露者的行为动机,为规范互联网用户上网行径和制定隐私保护政策提供借鉴。

An empirical study of the influencing factors of the intention in leaking the privacy of others

The development of the Internet has brought great convenience to citizens' lives, but also caused a series of privacy security problems. The netizens' leakage of other's privacy is a major concern for information security government. In efforts to understand this problem, we employed the neutralization theory, a theory prominent in criminology but not yet applied in the context of privacy leakage. It offers new insight into how netizens rationalize their leakage behaviors. Choosing the human flesh search as a typical example of our research object, we proposed a research model to test the influence factors of the intention to leak other' privacy under the Internet. Using data from a sample of 759 valid questionnaires, the relevance of neutralization theory was tested via SmartPLS2.0. The findings indicated that the techniques associated with denial of responsibility, denial of victim, and avoidance of greater harm positively influenced the intention of leaking other's privacy, the technologies of denial of injury and appeal to higher loyalties had no significant effect on the intention. Furthermore, enhancing personal privacy awareness can effectively weaken the behavior intention to disclose the privacy of others. Our empirical results highlight neutralization and privacy awareness as important factors to take into account with regard to developing and implementing netizens' behavior policies and practices.