媒介融合背景下报业媒体发展的思考

由于数字技术和网络技术的推动,媒介融合迅猛发展,传统媒体与新兴媒体之间的界限正在慢慢变得模糊。人们的阅读习惯不断在改变,导致读者对从纸介媒体上获取信息的依赖度渐渐降低。在这种前提下,作为纸介媒体的报纸必须要进行转型,发挥独特优势,提高综合实力,加快报纸与网络等媒介融合,走主打内容和主动媒介融合之路,这是其持续发展的一条有效途径。

Newspaper Media Development Under the Background of Media Convergence

Because of the digital technology and network technology,the rapid development of integration of media,boundaries of tradi-tional media and new media are slowly becoming blurred.People’s reading habit is changing,which lead the reader to obtain information from paper media dependency is reduced gradually.In this context,as the paper media newspapers must carry on the transformation to play the u-nique advantages,enhance the comprehensive strength,accelerate the newspaper and network media integration,main content and active media path of integration,which is an effective way to sustainable development.