| 论新的体育传播环境下中国体育与世界体育的融合 |
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| 引用本文： | 秦小平,王健.论新的体育传播环境下中国体育与世界体育的融合[J].河北体育学院学报,2009,23(6):1-4. |
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| 作者姓名： | 秦小平 王健 |
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| 作者单位： | 华中师范大学体育学院,湖北,武汉,430079 |
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| 摘 要： | 在人类世界的诸多文化现象中,体育是一种最易沟通人们思想,促进民族认同的社会文化形式,体育文化全球化与经济、文化全球化一样,是现代社会发展的必然趋势。在全球化的世界趋势中,中国体育再一次面临着民族化与现代化的选择。从体育传播的角度对中国与世界体育的融合问题进行了分析,提出了中国体育走向世界的思路。
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| 关 键 词： | 体育传播 民族化 全球化 融合 |
Integration of Chinese Sports and World Sports under New Environment for Sport Communication |
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| QIN Xiao-ping,WANG Jian.Integration of Chinese Sports and World Sports under New Environment for Sport Communication[J].Journal of Hebei Institute of Physical Education,2009,23(6):1-4. |
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| Authors: | QIN Xiao-ping WANG Jian |
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| Institution: | (Sport College, Central China Normal University, Wuhan 430079, China) |
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| Abstract: | Sport is the easiest social and cultural form which can promote communication and ethnic identification;just as the economic and cultural globalization,sports culture globalization is the trend.In this trend,China faces the choice of nationalization and modernization.This paper analyzed the integration of Chinese sports and world sports from the angle of sports communication and proposed the way of thought how Chinese sports could advance toward the world. |
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| Keywords: | sports communication nationalization globalization combination |
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