| 体验经济视角下高校体育场馆的营销创新 |
| |
| 引用本文： | 冯明荣.体验经济视角下高校体育场馆的营销创新[J].上海体育学院学报,2012,36(3):61-63,82. |
| |
| 作者姓名： | 冯明荣 |
| |
| 作者单位： | 安徽师范大学体育学院,安徽芜湖,241002 |
| |
| 摘 要： | 在分析我国高校体育场馆基本情况及营销现状的基础上,基于体验经济视角,对我国高校体育场馆营销模式与方法进行研究。指出:以消费者体验为基点,对高校体育场馆产业"产品"进行设计;以消费者体验为基点,对高校体育场馆产业"产品"的信息传递渠道进行创新。从消费者、信息渠道、体验氛围等方面提出体验经济背景下高校体育场馆的营销策略。
|
| 关 键 词： | 体验经济 高校 体育场馆 营销 创新 |
On the Innovation of College and University Sports Stadium Marketing under Experience Economy |
| |
| FENG Ming-rong.On the Innovation of College and University Sports Stadium Marketing under Experience Economy[J].Journal of Shanghai Physical Education Institute,2012,36(3):61-63,82. |
| |
| Authors: | FENG Ming-rong |
| |
| Institution: | FENG Ming-rong College of Physical Education,Anhui Normal University,Wuhu 241002,Anhui,China |
| |
| Abstract: | With the theory of Experience Economy theory,the research explores the marketing model and methods of college sports stadiums,based on the analysis of present situation of college sport stadiums and its marketing in China.It suggests designing the "products" of college sports stadium industry and renewing information transmission channel of the "products",with consumer experience as starting point.Hence consumers,information channel and experience air form the marketing strategy of college sports stadiums in the context of Experience Economy. |
| |
| Keywords: | Experience Economy colleges and universities sports stadium marketing innovation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
