| 中国电视新变动格局与差异化战略选择 |
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| 引用本文： | 李耀武,胡亦平.中国电视新变动格局与差异化战略选择[J].湖南大众传媒职业技术学院学报,2003,3(4):10-15. |
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| 作者姓名： | 李耀武 胡亦平 |
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| 作者单位： | 1. 湖南电视台社教中心,湖南,长沙,410003
2. 张家界电视台新闻评论部,湖南,张家界,427000 |
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| 摘 要： | 电视是中国社会的一个聚焦点。从空域逐渐开放着中国电视新变动格局 ,从中央到地方 ,可以体味出中国电视产业的喜与忧、欢与愁、彷徨与反思、阵痛与梦想。针对海外传媒大鳄的渗透 ,适时做出差异领先的战略选择 ,应是中国电视业在国际电视市场竞争中赢得优势的重要利器。
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| 关 键 词： | 电视新变动 差异化 战略选择 |
| 文章编号： | 1671-5454(2003)04-0010-06 |
| 修稿时间： | 2003年6月20日 |
The Developing Tendency of the Chinese TV Industry and the Choosing of the "Differing" Strategy |
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| LI Yao-Wu ,HU Yi-Ping.The Developing Tendency of the Chinese TV Industry and the Choosing of the "Differing" Strategy[J].Hunan Mass Media Vocational Technical College(Mass Media),2003,3(4):10-15. |
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| Authors: | LI Yao-Wu HU Yi-Ping |
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| Institution: | LI Yao-Wu 1,HU Yi-Ping 2 |
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| Abstract: | TV is a focus of Chinese society. With the development and opening of Chinese TV industry, people can notice more easily all the aspects of the industry than before. In order to win the competition in the international market, our TV industry should promptly choose the "Differing" Strategy. |
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| Keywords: | the developing tendency of the Chinese TV industry differing strategy choosing |
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