| 国际金融危机对全球体育产业的影响与应对策略 |
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| 引用本文： | 熊锦平,李舜薏.国际金融危机对全球体育产业的影响与应对策略[J].体育学刊,2010,17(1). |
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| 作者姓名： | 熊锦平 李舜薏 |
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| 作者单位： | 1. 南昌航空大学,体育学院,江西,南昌,330063
2. 江西师范大学,体育学院,江西,南昌,330027 |
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| 摘 要： | 美国次贷危机引发了全球性的金融危机,导致经济环境恶化、竞赛市场萎靡、企业效益受损、运动员收入降低等,给体育产业的发展带来严重冲击.从危机中把握机遇、整合市场资源、调控行业区域布局、采取危机营销策略是体育产业应对危机的必由之路.
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| 关 键 词： | 体育产业 金融危机 次贷危机 |
Effects of global financial crises on the sports industry and strategies for responding |
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| XIONG Jin-ping,LI Shun-yi.Effects of global financial crises on the sports industry and strategies for responding[J].Journal of Physical Education,2010,17(1). |
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| Authors: | XIONG Jin-ping LI Shun-yi |
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| Institution: | XIONG Jin-ping1,LI Shun-yi2 (1.School of Physical Education,Nanchang Aeronautics University,Nanchang 330063,China,2.School of Physical Education,Jiangxi Normal University,Nanchang 330027,China) |
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| Abstract: | |
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| Keywords: | sport industry financing crisis secondary loan crisis |
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