| 汽车零售企业竞争情报咨询案例分析 |
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| 引用本文： | 刘文云,马栋之,王克平.汽车零售企业竞争情报咨询案例分析[J].图书情报工作,2009,53(6):79-82. |
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| 作者姓名： | 刘文云 马栋之 王克平 |
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| 作者单位： | 1. 山东理工大学科技信息研究所;2. 山东理工大学西校区图书馆;3. 中国人民大学信息资源管理学院; |
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| 摘 要： | 实地考查山东远方汽车贸易有限公司当前运营状况及所处竞争环境，介绍汽车零售企业竞争情报的收集
方法及途径，分析该企业内外部优劣势所在及所面临的机遇和挑战，采用ＳＷＯＴ方法和定标比超法对所收集的竞争情报进行综合分析，向此汽车零售企业提供竞争情报解决方案建议。
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| 关 键 词： | 竞争情报 竞争对手 竞争环境 SWOT 定标比超 |
| 收稿时间： | 2008-09-08 |
| 修稿时间： | 2008-11-05 |
Case Analysis of Competitive Intelligence Consulting in Automobile Sales Enterprises |
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| Liu Wenyun,Ma Dongzhi,Wang Keping.Case Analysis of Competitive Intelligence Consulting in Automobile Sales Enterprises[J].Library and Information Service,2009,53(6):79-82. |
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| Authors: | Liu Wenyun Ma Dongzhi Wang Keping |
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| Abstract: | The author investigate the current operation state and the competitive environment of the ShanDong YuanFang Automobile Trade Co., Ltd. by researching on the spot, and we introduce the method of collecting the competitive intelligence about automobile sales enterprises.The author also analyze its inner and outer advantages and weaknesses, as well as its opportunities and its challenges, and the competitive intelligence we collected by using the SWOT analysis method and Benchmarking method.At last the paper offers some advices to the automobile sales company. |
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| Keywords: | SWOT |
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