| 《市场营销》课程教学改革探索 |
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| 引用本文： | 张琰.《市场营销》课程教学改革探索[J].南昌教育学院学报,2011,26(6):70-71. |
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| 作者姓名： | 张琰 |
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| 作者单位： | 华东交通大学,江西南昌,330013 |
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| 摘 要： | 随着社会经济的蓬勃发展,对市场营销人才提高了要求。在《市场营销》教学中,应该不断学习新的教学理念,探索新的教学方法,将创造教育运用于教学中,培养创新型人才。
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| 关 键 词： | 营销教学 创新教育 |
Teaching reform on "Marketing" course |
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| Zhang Yan.Teaching reform on "Marketing" course[J].Journal of Nanchang College of Education,2011,26(6):70-71. |
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| Authors: | Zhang Yan |
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| Institution: | Zhang Yan(East China Jiaotong University,Nanchang Jiangxi,330013,China) |
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| Abstract: | With the rapid social and economic development,it improves the requirements of marketing talents.In the ＂Marketing＂ teaching,the teachers should constantly learn new teaching ideas,explore new teaching methods,innovative education is used in teaching,training innovative talents. |
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| Keywords: | marketing teaching innovative education |
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