大数据环境下APP用户隐私计算影响因素研究

目的/意义] 大数据环境下，APP已经成为工作、生活、娱乐甚至是赚钱的重要工具，与此同时，APP也成为用户隐私泄露的重灾区。用户一方面担心隐私的泄露，另外一方面由于APP所带来的益处，却愿意主动提供隐私数据供商家利用，这就是所谓的"隐私悖论"现象。方法/过程] 隐私计算是研究隐私悖论的重要方法之一，通过对APP用户隐私计算影响因素的调查，分析影响用户自愿提供隐私数据的核心因素，并分析悖论存在的原因。结果/结论] APP用户隐私的保护需要不断加强法律、制度的建设和开发商与运营商的监管，而不断提高用户隐私保护的意识也是不可忽视的重要内容。

Studies on Influencing Factors of Privacy Calculus About APP Users in the Big Data Environment

Purpose/Significance] In the big data environment,APP has become an important tool for work,life and entertainment as well as making money.At the same time,APP has also become a disaster area of user privacy leakage.On the one hand,users are worried about the disclosure of privacy,on the other hand,they are willing to provide private data for the use of business because of the benefits of APP.Method/Process] This is the so-called'privacy paradox'phenomenon.Privacy calculus is one of the important methods to study privacy paradox.The paper investigated the influencing factors of APP users' privacy calculus,analysed the core factors affecting users' wiliness to provide privacy data,and analysed the reasons for the existence of the paradox.Result/Conclusion] It is believed that the protection of APP users' privacy needed to continuously strengthen the construction of laws and systems as well as the supervision of developers and operators,at the same time the awareness of continuously improving user privacy protection was also an important content that cannot be ignored.