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文本—图片类教育网页的结构特征与设计原则——基于宁波大学的眼动实验研究
引用本文:刘世清,周鹏.文本—图片类教育网页的结构特征与设计原则——基于宁波大学的眼动实验研究[J].教育研究,2011(11).
作者姓名:刘世清  周鹏
作者单位:宁波大学教师教育学院;
基金项目:全国教育科学“十一五”规划教育部重点课题“数字化学习过程的相关特征研究——基于网页结构与视线轨迹耦合关系的考察”(课题批准号:DCA080142)的阶段性研究成果
摘    要:通过对浏览文本—图片类教育网页的注视时间、注视点个数等视觉参数进行眼动实验研究发现,在文本—图片类网页中,左图右文结构对文本区的注视时间、注视点个数最多;上图下文结构则对图片区的注视时间、注视点个数最多。由此,教育网页的界面设计在从经验型向科学型转变中,当网页界面以文为主时应采用左图右文优选原则和上图下文避免原则;当网页界面以图为主时应采用上图下文优选原则和左图右文避免原则;当网页界面以图文为主的,要坚持网页界面的图文兼顾原则。

关 键 词:教育网页  眼动实验  文本—图片类网页  

On Structure Characteristics of Educational Web-page Based on Text-picture and Its Design Principles
Liu Shiqing,professor of Institute of Education,Ningbo University,Zhou Peng,teaching assistant of Institute of Teacher Education,Ningbo University.On Structure Characteristics of Educational Web-page Based on Text-picture and Its Design Principles[J].Educational Research,2011(11).
Authors:Liu Shiqing  professor of Institute of Education  Ningbo University  Zhou Peng  teaching assistant of Institute of Teacher Education  Ningbo University
Institution:Liu Shiqing,professor of Institute of Education,Ningbo University,Zhou Peng,teaching assistant of Institute of Teacher Education,Ningbo University(Ningbo 315211)
Abstract:With the eye tracking research experiment on the visual parameters of the fixation duration and the number of fixation on the viewing of text-picture based educational web-pages,it is found out that in the text-picture based web-pages,the structure with left-picture and right-text has gained the most fixation duration and the number of fixation,while the structure with up-picture and down-text has gained the most fixation duration and the number of fixation.Therefore,in the transformation from experiment or...
Keywords:educational web-page  eye tracking research  text-picture based web-page  
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