| “姚明现象”解析 |
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| 引用本文： | 曹勋,葛耀.“姚明现象”解析[J].浙江体育科学,2006,28(6):14-16. |
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| 作者姓名： | 曹勋 葛耀 |
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| 作者单位： | 1. 荆门职业技术学院,体育部,湖北,荆门,448000
2. 湖北大学,体育学院,湖北,武汉,430062 |
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| 摘 要： | 姚明作为体育明星,具有体育明星独具的文化蕴涵与功能,他在体育领域的成功以及大众对明星的膜拜,姚明已被视为一种现象:一个代表中国崛起为世界强国的体育符号,一支在中国势不可挡的营销力量,一座通往美国的篮球桥梁,推动世界体育、经济、文化更加紧密互动发展,对我国社会文化产生了深远的影响。
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| 关 键 词： | 姚明现象 解析 影响 |
| 文章编号： | 1004-3624(2006)06-0014-03 |
| 收稿时间： | 03 6 2006 12:00AM |
| 修稿时间： | 2006年3月6日 |
Analysis on Yao Ming Phenomenon |
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| CAO Xun,GE Yao.Analysis on Yao Ming Phenomenon[J].Zhejiang Sport Science,2006,28(6):14-16. |
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| Authors: | CAO Xun GE Yao |
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| Institution: | 1. Department of PE, Jingmen Technical College, Jingmen 448000, China; 2. College of PE, Hubei University, Wuhan 430062, China |
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| Abstract: | As a sports star,Yao Ming possesses the distinctive culture implication and function of sports stars.Owing to his success in sports area and people's worship,Yao Ming has been regarded as a kind of phenomenon: a sports symbol for China growing up into a powerful nation,the inevitable marketing strength in China and a bridge leading to America,which boosts interactive development between world sports,economy and culture and has made a profound influence on the social culture in China. |
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| Keywords: | Yao Ming phenomenon analyze influence |
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