| 浙江省体育彩票消费行为的调查分析 |
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| 引用本文： | 吴剑,李建设.浙江省体育彩票消费行为的调查分析[J].中国体育科技,2002,38(8):36-37. |
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| 作者姓名： | 吴剑 李建设 |
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| 作者单位： | 浙江大学,教育学院,体育系,浙江,杭州,310028 |
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| 摘 要： | 通过对浙江省体育彩票市场和消费行为的调查研究 ,结果表明 :体育彩票消费者以月收入为 5 0 1～ 15 0 0元的青年和中年人为主体 ;体育彩票消费者的消费心理比较成熟 ;体育彩票的最高奖金额为消费者的主动机 ;竞猜类体育彩票具有良好的市场前景。
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| 关 键 词： | 体育彩票 消费 市场 浙江省 |
| 文章编号： | 1002-9826(2002)08-0036-02 |
| 修稿时间： | 2001年6月15日 |
The Investigation and Analysis on Consuming Behavior of Sports Lottery in Zhejiang Province |
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| WU Jian,LI Jian-she.The Investigation and Analysis on Consuming Behavior of Sports Lottery in Zhejiang Province[J].China Sport Science and Technology,2002,38(8):36-37. |
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| Authors: | WU Jian LI Jian-she |
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| Institution: | WU Jian,LI Jian-she Department of Physical Education,College of Education,Zhejiang University,Hangzhou 310028,China. |
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| Abstract: | This article analyzes the consuming behavior and sports lottery market in Zhejiang province. The result shows that the greatest consuming group is young and middle age people, their monthly income between 501~1500 yuan. Their consuming mind is comparatively mature, the main motivation is to get big prize. The prospect of guessing sports lottery has a better market. |
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| Keywords: | sports lottery consumption market Zhejiang province |
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