| 第七届农运会与南阳市体育文化旅游开发研究 |
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| 引用本文： | 刘宗豪.第七届农运会与南阳市体育文化旅游开发研究[J].南阳师范学院学报,2011,10(6):91-94. |
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| 作者姓名： | 刘宗豪 |
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| 作者单位： | 南阳师范学院体育学院,河南南阳,473061 |
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| 基金项目： | 河南省2010年度省政府研究决策课题，2011年度南阳师范学院课题 |
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| 摘 要： | 采用文献资料法和实地调查法对南阳市体育文化旅游特色进行了分析,指出了南阳市体育文化旅游开发存在的问题,并在此基础上探讨第七届全国农运会对南阳市体育文化旅游开发的驱动作用.结果表明：第七届农运会可促进南阳体育文化旅游基础设施的建设,有利于体育文化产业的迅猛发展,有利于提升南阳体育文化旅游品牌形象.对大型赛事与南阳市体育产业的发展提供了参考.
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| 关 键 词： | 第七届农运会 南阳市 体育文化旅游 |
The development research of seventh farmers games and sports cultural tourism of Nanyang |
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| LIU Zong-hao.The development research of seventh farmers games and sports cultural tourism of Nanyang[J].Journal of Nanyang Teachers College,2011,10(6):91-94. |
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| Authors: | LIU Zong-hao |
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| Institution: | LIU Zong-hao(School of Physical Education,Nanyang Normal University,Nanyang 473061,China) |
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| Abstract: | Analyzing the features of sports cultural tourism in literature and field survey,pointing out the problems of sports cultural tourism development in Nanyang.On this basis,exploring the driving action between Seventh Farmers Games and Sports cultural tourism in Nanyang.Results show that Seventh Farmers Games can promote the construction of infrastructure of sports cultural tourism in Nanyang,conduciving to rapid development of sports cultural industry,conduciving to promote the brand image of sports cultural tourism.Research achievements provides larger guidance in large events and Sports industry in Nanyang. |
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| Keywords: | Seventh Farmers Games Nanyang City sports cultural tourism |
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