论视觉传达设计的新视点

视觉是人类获取外部信息的主要媒介,视觉传达的目标不仅是完成简单的视觉信息的传递,更是要给人以情感上的感染和满足,实现视觉沟通。视觉传达设计就是要通过设计将视觉元素所包含的各种信息准确清晰地传达给受众,同时给予受众更多的审美感受。传统的观点往往将视觉传达设计等同于平面设计,但是随着社会的不断发展以及新技术的应用,视觉传达设计已经不能被局限在平面设计的范围内,同视觉媒介相关联的设计领域包括空间立体设计、动态设计都属于视觉传达设计的范畴。

A New View Point of the Visual Transmission Design

The vision is the main media through which the mankind obtains external information. The goal of visual transmis sion should not only finish the transmission of simple visual information, but also infect and satisfy the audience in the emotion and realize the visual communication. The visual transmission design is that various kinds of information that the visual elements contains will be transmitted to the audience clearly and accurately through designing and at the same time more aesthetic experi- ence will be given. The traditional view of the visual transmission design is often equated with the planar design. However, with the constant development of society and the application of the new technology, the visual transmission design cannot be confined to the planar design. The related design fields with visual media include the three-dimensional design and the dynamic design, both of which belong to the category of the visual transmission design.