五台山体育中心多元化经营个案分析

五台山体育中心在多元化经营方面是全国的典范。通过对五台山体育中心经营实体与主营业务的分析,提炼出其在多元化经营方面的成功经验与启示主要表现在：细分市场,做强做大全民健身市场、以一卡通为桥梁,实现中心资源全部共享、巧妙设计各种健身卡,创新营销手段、以健身俱乐部为纽带,发展、稳定长期客源、体教结合,拓展培训市场、实施相关多元化经营,强化市场竞争优势、充分利用各种空间资源,深度开发场馆无形资产和与专业机构合作,实施专业化经营等方面,对国内其他场馆的经营具有较多的启示和借鉴价值。

Diversified Operation of Mt. Wutai Sports Centre

Mt. Wutai Sports Centre is a good example of diversified operation in China. Through the analysis of the business entity and main business of Mt. Wutai Sports Centre, the article reveals its successful experience, i.e., expanding the mass fitness market, enjoying all the centre resources with general-purpose card, designing artfully different kinds of fitness cards along with innovative marketing means, attracting long-term customers for its fitness club, integrating sports with education so as to expand the training market, implementing diversified operation in order to win in the market competition, making full use of the space resources, developing further the intangible assets of the facilities, cooperating with specific organizations, executing professional operation, etc. The experience of the Centre is helpful to other sports facilities in China.