| 打造梧州旅游品牌 提升旅游业核心竞争力 |
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| 引用本文： | 彭赞文.打造梧州旅游品牌 提升旅游业核心竞争力[J].广西大学梧州分校学报,2005,15(4):1-3. |
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| 作者姓名： | 彭赞文 |
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| 作者单位： | 广西大学梧州分校,广西梧州543002 |
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| 摘 要： | 梧州作为全国优秀旅游城市，要实现跨越式发展，就必须对现有的特色旅游资源进行整合，拉长、优化广西梧州旅游产业链，提升旅游业核心竞争力，打造以“鸳江秀水，云山古寺，骑楼风情，水库休闲”为主题的梧州旅游品牌。
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| 关 键 词： | 休闲旅游 特色旅游资源 旅游产业链 旅游品牌 核心旅游竞争力 |
| 文章编号： | 1009-2633（2005）04-0001-03 |
| 收稿时间： | 2005-08-25 |
To Create Wuzhou Brand of Tourism and Raise the Competitive Level |
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| Peng Zanwen.To Create Wuzhou Brand of Tourism and Raise the Competitive Level[J].Journal of Guangxi University Wuzhou Branch,2005,15(4):1-3. |
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| Authors: | Peng Zanwen |
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| Abstract: | Wuzhou is an excellent tourist city.It is necessary to reorganize the existing resources in Wuzhou aera for the leap-over development of tourism.It is also necessary to optimize the tourist chain in Wuzhou, Guangxi and raise its competitive level by creating Wuzhou Branch of tourism with the topic of Beautiful Yuanyang Rivers, Yunshan Temple, The Feeling of Arcade City and The Leisure of Reservoir. |
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| Keywords: | leisure trawelling tourist resources with features chain of traveling tourist brand nucleus competitive competence |
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