突发事件网络舆情示范效应及其消解

为细致分析突发事件网络舆情示范效应的表现形式、社会影响和消解方式，利用案例归纳与逻辑分解的方式，提出突发事件网络舆情示范效应包括话语示范、认知示范、行为示范和规则示范四种形式，并且认为舆情示范会带来舆情同质化、事件系列化、规则病态化、公信力危机和风险常态化等社会性问题或病症，需要网民、媒体和政府等多元主体在认知突发事件网络舆情存在示范效应并会带来负面影响的基础上，从避免舆情贴牌生产、避免认知单向与反向以及避免指导式报道等角度消解突发事件网络舆情示范效应。

Emergency Network Opinion Demonstration Effect and Its Resolution

Detailed analysis of emergency network public opinion expression form of demonstration effect,social influence and digestion,the induction and logical decomposition method,the emergency network opinion demonstration effect including discourse demonstration,cognitive demonstration,behavior demonstration and rules demonstration in four forms,and that will bring the public opinion demonstration homogenization,event series,rules of ill,credibility crisis and risk normalization and other social problems or disorders,to the netizen,media and government and other entities of public opinion in cognitive emergency network demonstration effect and will have a negative impact on,to avoid public opinion OEM production,avoiding cognitive one-way and reverse and avoid direct reporting of digestion of emergency network opinion demonstration effect.