冰雪体育赛事现场观众的培育

加强冰雪体育赛事现场观众培育措施，提升现场观众欣赏水平综合和素养，可以使得观众更好地欣赏冰雪体育赛事，得到美的熏陶和享受，还可以使赛事主办方获得效益，两者相互促进和发展。通过深入分析和研究，认为对冰雪体育赛事信息了解的程度、经济因素、欣赏水平、赛场环境等是影响冰雪体育赛事观众现场观赛的主要因素；提出加大媒体对赛事的宣传力度、实施多种售票模式、提升现场观众的欣赏素养和优化赛场内外环境等培育措施，为竞技体育和群众体育的”双丰收”提供理论参考。

Cultivating Audience of Ice and Snow Sports Events

Strengthening the cultivation measures of the audiences of ice and snow sports events, improving the appreciation level and quality of the audiences, can make the audience enjoy the ice and snow sports e- vents better, be nurtured in the aesthetic perception, and also make the host get benefits, promoting and de- veloping each other. By the analysis and study, the author thinks that the main factors which affect the audi- ence to watch the ice and snow sports events are the information of ice and snow sports events, economic factors, appreciation level, competition environment and so on. It puts forward to strengthen the propagan- da, the propaganda, media on the events of the implementation of a variety of ticketing mode, enhance the audience appreciation and optimization of inside and outside the stadium environment. Cultivation measures, for competitive sports and mass sports ＂double harvest＂ and provide a theoretical reference.