| 自我建构为导向:地方院校广告学专业创新创业教育改革与实践 |
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| 引用本文： | 高海冰.自我建构为导向:地方院校广告学专业创新创业教育改革与实践[J].教育教学论坛,2019(10):97-98. |
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| 作者姓名： | 高海冰 |
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| 作者单位： | 1.辽宁师范大学广告系 |
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| 摘 要： | 自我建构为导向的学习,强调以问题为导向结构课程教学内容,以实训为导向结构实践训练内容,以比赛为导向结构创新能力培养。作者围绕教学内容、教学方法以及培养模式的改革实践,总结了提高学生创新创业能力的一些具体措施与方法。
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| 关 键 词： | 自我建构 创新创业 教学改革 |
Self-construction as the Orientation:Education Reform and Practice of Advertising Specialty Innovation and Entrepreneurship in Local Universities |
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| GAO Hai-bing.Self-construction as the Orientation:Education Reform and Practice of Advertising Specialty Innovation and Entrepreneurship in Local Universities[J].jiaoyu jiaoxue luntan,2019(10):97-98. |
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| Authors: | GAO Hai-bing |
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| Institution: | (Department of Advertising,Liaoning Normal University,Dalian,Liaoning 116029,China) |
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| Abstract: | Self-construction-oriented learning emphasizes problem-oriented structure curriculum teaching, practice-oriented structure practice training and competition-oriented structure innovation ability training.Centering on the reform practice of teaching content,teaching method and training mode,the author summarizes some concrete measures and methods to improve students' ability of innovation and entrepreneurship. |
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| Keywords: | self-construction innovation and entrepreneurship teaching reform |
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