自媒体时代大学生思想政治教育方法的创新

随着信息技术的迅速发展，借助于移动互联网络的覆盖和个人手持移动终端的普及，自媒体应运而生。尤其是以微博、微信为代表的自媒体，不仅深受大学生的喜爱，也成为了大学生获取信息和人际交往的重要渠道。在自媒体环境下，大学生的思想行为呈现出新的特点，这也给高校思想政治教育带来新的机遇和挑战。文章围绕自媒体及其特点，分析了自媒体对大学生思想政治教育的影响，论述了自媒体时代大学生思想政治教育方法的创新。

Innovation of Methods for the Ideological and Political E-ducation of University Students in the Era of We Media

With the rapid development of information technology, by means of the coverage of mobile Internet and the populariza-tion of personal hand-held mobile terminals, we media emerges as the times require. Especially the we media represented by Mi-croblog and Wechat which are deeply favored by university stu-dents, has become the main channel for university students to obtain information and communicate with one another. In the en-vironment of we media, university students＆#39; ideological behaviors present new characteristics which has brought new opportunities and challenges to university ideological and political education. Around we media and its characteristics, this paper analyzed the influence of we media on the ideological and political education of university students, and elaborated the innovation of methods for the ideological and political education of university students in the era of we media.