国家队训练场(馆)标语设置理论、问题与策略

对国家队训练场(馆)标语进行理论研究,探讨其设置理论、问题与策略。研究表明,国家队训练场(馆)标语具有时空性和专项性特点,并以可视化载体形式对运动员实施目视管理;国家队训练场(馆)标语可按内容设置、作用和形式进行分类;国家队训练场(馆)标语设置的影响因素有语言、内容、形式和传播等;国家队训练场(馆)标语可以从有效性、创新性和简洁性等方面来进行评价;目前国家队训练场(馆)标语还存在个别标语内容失当与"不良标语"、标语形式化、标语使用过度和管理机制尚未完善等问题。其改进策略是:1)从语言学视角规范国家队训练场(馆)标语用词;2)从管理学视角加强国家队训练场(馆)标语的看板与目视管理作用;3)从传播学视角拓宽国家队训练场(馆)标语的传播途径;4)从广告学视角完善或改进国家队训练场(馆)标语设计与制作形式。

Study on Theory, Problem and Strategy of Application of the Sport Slogan in Training Venues of China National Teams

The sport slogan in training venues of China national teams is theoretically studied.The result shows that the sport slogan in training venues of China national teams has the characteristics of time-space and specialization,and can implement the visual management function to the athlete in the form of visible media.It can be categorized of its content,effect and form.The sport slogan in training venues of China national teams is greatly influenced by the factors of language,content,form and diffusion.It can be appraised by its effectiveness,innovation and conciseness.Considering the problems existed in the sport slogan in training venues of China national teams,such as distortion in the content,formalism,over-using and lack of management in the sport slogan,the author tries to put forward the developing strategies from several visual angles:1)from the perspective of linguistics,the diction of the sport slogan should be standardized;2)from the perspective of management science,the sport slogan function of board-and-visual management should be enhanced;3)from the perspective of propagation science,the dissemination way of the sport slogan should be strengthened;4)from the perspective of advertising science,design and production of the sport slogan should be improved.