农产品品牌建设分析--以“章丘大葱”品牌为例

在市场竞争中，品牌作为无形资产成为市场竞争的核心力量。创立安全可靠的农产品品牌对于解决农产品的供求结构性矛盾，提高农产品质量增强市场竞争优势，转变经济增长方式有重要推动作用。本文通过分析章丘大葱的品牌现状，提出实施农产品品牌策略，应对挑战的几条措施。

Agricultural Products Brand Construction - Taking Zhangqiu Chinese Onion as an Example

In market competition, the brand as an intangible assets becomes the core strength of the market competition. To create safe and reliable brand of agricultural products give a major push to solve the structural contradiction of supply and demand of agricultural products, to improve the quality of agricultural products so as to enhance the market competitive advantage and to transform the mode of economic growth. In this paper, by analyzing the present situation of brand of Zhangqiu Chinese onion, a few measures are put forward to implement agricultural brand strategy and manage the challenge.