厦门市体育健身俱乐部的现状调查

运用文献资料法、问卷调查法和逻辑分析法等研究方法,对厦门市10家体育健身俱乐部的现状进行了调查。结果表明：厦门市体育健身俱乐部的经济类型是以私营型企业为主的多种经济类型并存;健身指导员大部分来自体育学院的学生和各大中小学的体育教师;消费者的消费动机主要是愉悦身心、强身健体和追求完美的形体。建议制订相关政策来规范体育健身俱乐部,为其发展提供良好环境,并不断提高俱乐部的服务质量。

A Survey of Fitness Clubs in Xiamen

An in-depth survey of ten fitness clubs in Xiamen has been carried out by using various methods including literature,investigation and logic analysis.The results indicate: these fitness clubs are mainly individually owned;the trainers or coaches mainly are the undergraduates from Physical Education College of Jimei University,and PE teachers of schools and other universities;the sport consumption motivation mainly focuses on relaxing minds,strengthening bodies and pursuing perfect figures.A suggestion is raised that related policies be made to standardize the clubs so as to provide a good environment for their development and to improve their service.