| 整合创新:湖南旅游发展的关键 |
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| 引用本文： | 沈芳,陈福义.整合创新:湖南旅游发展的关键[J].岳阳职业技术学院学报,2006,21(6):70-72. |
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| 作者姓名： | 沈芳 陈福义 |
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| 作者单位： | 长沙商贸旅游职业技术学院旅游管理系,湖南,长沙,410004 |
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| 摘 要： | 区域合作、整合创新、品牌营销,是加速湖南旅游发展的关键。优化整合旅游生产力可以产生巨大的旅游经济效益,品牌力是旅游企业的核心竞争力,创新是旅游业发展的核心问题,本文试从加强区域合作,塑造景区形象,提升产品品位,提高整体质量,增强市场竞争力,开拓国内外市场等方面谈湖南旅游的发展。
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| 关 键 词： | 整合 创新 湖南旅游 旅游资源 旅游品牌 |
| 文章编号： | 1672-738X（2006）06-0070-03 |
| 收稿时间： | 2006-10-31 |
| 修稿时间： | 2006年10月31 |
Integration and Innovation: The Key to Development of Tourism in Hunan |
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| SHEN Fang,CHEN Fu-yi.Integration and Innovation: The Key to Development of Tourism in Hunan[J].Yueyang Vocational Technical College,2006,21(6):70-72. |
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| Authors: | SHEN Fang CHEN Fu-yi |
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| Institution: | Department of Tourism, Changsha Commerce and Tourism College, Changsha, Hunan, 414000 |
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| Abstract: | Regional Cooperation, Integration innovation and Brand Marketing are the three keys to accelerating the development of tourism in Hunan. Optimal integration of tourism generates enormous economic benefits of tourism. Brand strength is the core competitive power of tourism enterprises, innovation is the core issue in tourism development. The author believes that in order to promote the development of the tourism industry, regional cooperation is to be strengthened, scenic spots image is to be shaped, production quality is to be enhanced, and international market is to be opened up. |
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| Keywords: | integration innovation tourism in Hunan tourism resources |
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