企业形象动漫显现形式可行性研究——以吉祥物设计为例

随着企业的不断发展，企业文化和企业形象逐渐成为提升品牌知名度和竞争力至关重要的因素。现代企业越来越注重企业的形象宣传。吉祥物设计作为动漫艺术形式之一是企业形象识别系统的重要组成部分。通过对动漫吉祥物设计特点的研究，探讨动漫吉祥物在企业形象提升中的作用和意义及其对企业品牌塑造的价值。

The Feasibility Study of Emerging Forms about Enterprise Image Animation --the Mascot Design as an Example

With the continuous development of enterprises, corporate culture and corporate image have become the crucial factors to enhance brand visibility and competiveness. Modern enterprises pay more and more attention to the image promotion. As one of the animation art forms, the mascot design is an important part of the enterprise image recognition system. In this paper, through the study of cartoon mascot design features, the significance and cartoon mascot in the enterprise image promotion of role and cartoon mascot of brand value will be discussed.