论海西背景下闽台体育用品业的现状及发展路径

运用文献资料、实地调查、专家访谈等方法,对闽台体育用品业发展现状进行深入调查分析,发现在其发展过程中存在区域发展不平衡,缺少国际知名品牌、科技含量低,体育用品企业数量多、规模小,体育用品业人才匮乏等主要问题,由此提出适合闽台体育用品业合作发展的路径,旨在促进海峡西岸体育用品业的可持续发展,从而带动海峡西岸区域经济和社会发展。

The Current Situation and the Path of Cooperation and Development of the Industry of Fujian-Taiwan Sports Goods under the Background of Haixi

With the methods of documentation,investigation,interview,the article makes investigation and analysis on the present situation of the sports industry between Fujian and Taiwan,and finds in its development in the process of regional development unbalanced,the lack of well-known international brands,low technology content.shortase and small-scale of sports goods enterprise,and the shortage of talents forsports goods,and puts forward measures suited to the development of sports goods industry cooperation betw...