| 学术期刊开展广告经营的4个认识误区 |
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| 引用本文： | 赵佳荣.学术期刊开展广告经营的4个认识误区[J].编辑学报,2002,14(3):212-213. |
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| 作者姓名： | 赵佳荣 |
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| 作者单位： | 湖南农业大学学报编辑部,410128,长沙 |
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| 摘 要： | 学术期刊作为我国社会中的一支重要传媒,在传播科技成果、信息、知识中具有举足轻重的地位,但作为广告信息传媒,其作用还微乎其微.这对于我国广告业来说无疑是一种极大的资源浪费.学术期刊广告经营职能缺失,广告经营启动如此困难,原因很多,其中与人们主观认识上存在的4个误区不无关系.
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| 关 键 词： | 学术期刊 广告经营 认识误区 |
| 修稿时间： | 2001年9月30日 |
Four misunderstandings on academic journals' advertising management |
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| Zhao Jiarong,Editorial.Four misunderstandings on academic journals'''' advertising management[J].Acta Editologica,2002,14(3):212-213. |
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| Authors: | Zhao Jiarong Editorial |
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| Institution: | Zhao Jiarong Editorial Department of Journal of Hunan Agricultural University,410128,Changsha,China |
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| Abstract: | The academic journals play a very important role in spreading scientific and technical achievements, information and knowledge, but their advertising function has not been well developed. Of so many reasons causing the lack of advertisements and their management in academic journals, four recognition mistakes are quite decisive. |
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| Keywords: | academic journals advertising management misunderstandings |
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