| 体育用品产业结构分析 |
| |
| 引用本文： | 罗赤平,郑志强.体育用品产业结构分析[J].山东体育学院学报,2004,20(4):37-39. |
| |
| 作者姓名： | 罗赤平 郑志强 |
| |
| 作者单位： | 1. 华东交通大学体育系,江西,南昌,330000
2. 江西财经大学研究生院,江西,南昌,330000 |
| |
| 摘 要： | 以产业组织理论的“结构-行为-绩效”为分析框架,对我国的体育用品产业的组织状况进行分析。研究表明,由于管理体制、产业结构和市场行为的缺陷,我国的体育用品产业存在企业规模小、竞争层次低、竞争加剧、收益不佳等问题。
|
| 关 键 词： | 体育用品产业 产业结构 市场行为 管理体制 市场绩效 |
| 文章编号： | 1006-2076(2004)04-0037-03 |
| 修稿时间： | 2004年5月10日 |
Analysis of Industrial Structure of Sports Goods |
| |
| LUO Chi-ping,ZHENG Zhi-qiang.Analysis of Industrial Structure of Sports Goods[J].Journal of Shandong Physical Education Institute,2004,20(4):37-39. |
| |
| Authors: | LUO Chi-ping ZHENG Zhi-qiang |
| |
| Institution: | LUO Chi-ping~1,ZHENG Zhi-qiang~2 |
| |
| Abstract: | With the "structure-behavior-efficiency"of the industrial organization theory as the analytic frame,it has made analysis of the organizational status of sports goods industry in China.It has been shown that there exist such problems of the smaller enterprise scale,lower competitive level,heated competition and lower income in the sports goods industry of China due to the defects of administrative system,industrial structure and market behavior. |
| |
| Keywords: | sports goods industry structure analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
