| 体育产业全球化趋势及其对中国体育产业发展的影响 |
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| 引用本文： | 张超慧,张五平.体育产业全球化趋势及其对中国体育产业发展的影响[J].成都体育学院学报,2000,26(3):23-26. |
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| 作者姓名： | 张超慧 张五平 |
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| 作者单位： | 四川大学体育科研所,四川成都 |
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| 摘 要： | 体育产业国际化的特点，企业扩张的本能，开放的贸易政策以及科学与服务体育的进步与完善，决定了开发国际市场，参与国际竞争，走国际化、全球化的道路成为许多体育企业寻求发展的一项长期战略。面对世界体育产业全球化的浪潮，我国体育产业只有加快体育体制和运动机制的改革，提高效率、扩大规模，才能把握全球化及加入ＷＴＯ为我们 来的机遇，使中国的体育市场、体育产业得到加速发展。
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| 关 键 词： | 体育产业 全球化 体育贸易 中国 |
Globalization of Sports Industry and the Corresponding Effect on China's Sports Industry |
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| ZHANG Chao-hui et al.Globalization of Sports Industry and the Corresponding Effect on China's Sports Industry[J].Journal of Chengdu Physical Education Institute,2000,26(3):23-26. |
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| Authors: | ZHANG Chao-hui |
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| Institution: | Sichuan University Chengdu 610061 |
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| Abstract: | The characteristics of the globalization of sports industy,the instinct of enterprises' expansion,the open trade policy and the improvement of science and service determine that the longterm strategy for development is to develop the international market,participate in interantional competition and develop in the direction of globalization.China should,in this situation,quicken its step in the reform of sports system and mechanism. |
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| Keywords: | globalization of sports industry sports trade auspicesfrom enterprises introduction of sports culture |
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