大杭州海洋体育旅游圈的构建与发展策略研究

浙江省有着丰富的海洋旅游资源和雄厚的经济基础，为海洋体育旅游产业的发展提供了有力保证和支撑．以杭州做为海洋体育旅游圈的核心城市，既有国内外知名的旅游资源，又在政治、经济、文化、交通等方面带动周边内陆和沿海城市旅游产业的发展和旅游目的地知名度的提升．实施海陆联动、政府引导、健全管理、创建品牌、优化结构、加强营销等策略，从而实现构建“一核两翼三区”的大杭州海洋体育旅游圈的布局，能够促进浙江省体育旅游产业的发展，提升浙江省海洋体育休闲旅游的国际竞争力．

The Strategy Study of Large Hangzhou Marine Sports Tourism Circle Building

The rich marine tourism resources and the strong economic foundation of Zhejiang Province provide the firm guarantee and support for the development of marine sports tourism. Hangzhou, the core city of marine sports tourism circle, not only has the well-known tourism resources at home and abroad, but also promotes the development of surrounding inland and costal cities＇ tourism industry and the notability of travel destinations in politics, economy, culture, transportation, etc. With the strategies of land and sea linkage, government guidance, sound management, brands creating, structural optimization, marketing strengthening, etc., the large Hangzhou marine sports tourism circle constructs a ＂ one core, two wings and three districts＂ layout which will contribute to the development of Zhejiang sports tourism industry and enhance the international competitiveness of marine leisure sports tourism in Zhejiang