| 国外社交媒体及其信息沟通模式研究 |
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| 引用本文： | 汪传雷,陈娇,叶凤云.国外社交媒体及其信息沟通模式研究[J].现代情报,2016,36(5):3-8. |
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| 作者姓名： | 汪传雷 陈娇 叶凤云 |
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| 作者单位： | 1. 安徽大学商学院, 安徽 合肥 230601;2. 安徽大学管理学院, 安徽 合肥 230601 |
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| 基金项目： | 国家社会科学基金"大数据环境下移动互联网用户信息行为研究"(项目编号:14CTQ021)的研究成果之一。 |
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| 摘 要： | 国内外社交媒体大量兴起,成为近年来研究热点。本文系统比较分析国外社交媒体及其信息沟通模式,对我国社交媒体发展具有重要意义。从多维度归纳对比国外几种流行的社交媒体特征,提出交叉圈状型、去中心直线型、交互网状型及弱互动型4种典型信息沟通模式,并综合国外社交媒体发展优缺点,提出8条推动我国社交媒体健康可持续发展的对策建议。
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| 关 键 词： | 国外 社交媒体 信息沟通 信息模式 对比分析 |
Research on Foreign Social Media and Their Information Communication Models Abroad |
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| Authors: | Wang Chuanlei Chen Jiao Ye Fengyun |
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| Institution: | 1. Business School, Anhui University, Hefei 230601, China;2. School of Management, Anhui University, Hefei 230601, China |
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| Abstract: | As the rise of social media, they have become a hot research topic in recent years at home and abroad.Analyzed the foreign social media systematically and their information communication models were significant to the development of our social media.This paper compared several popular social media in foreign countries from multiple perspectives and proposed four typical information communication models, such as cross looped model, straight line without center model, interactive network model and weak interaction model.At last, the paper combined advantages and disadvantages of foreign social media and put forward eight countermeasures to promote healthy and sustainable development for our social media. |
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| Keywords: | foreign social media information communication information model comparison and analysis |
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