| 中学生假期体育旅游市场调研与开发 |
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| 引用本文： | 陆亨伯.中学生假期体育旅游市场调研与开发[J].北京体育大学学报,2002,25(4):459-460. |
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| 作者姓名： | 陆亨伯 |
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| 作者单位： | 宁波大学体育学院,浙江,宁波,315211 |
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| 摘 要： | 采用问卷调查、访谈、数理统计和文献资料等方法,对当前中学生假期参与体育旅游活动情况进行调研分析.根据中学生假期体育旅游的需求情况,结合中学生特殊体育旅游群体的身心特点,进而提出开发中学生体育旅游市场的营销策略.为我国体育旅游业的发展提供理论与实践的依据.
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| 关 键 词： | 中学生 体育旅游 假期 开发 |
| 文章编号： | 1007-3612(2002)04-0459-02 |
| 修稿时间： | 2001年4月11日 |
Investigation and Discussion on Development of Holiday Sports Tourist Market for Students in Middle Schools |
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| LU Heng,bo.Investigation and Discussion on Development of Holiday Sports Tourist Market for Students in Middle Schools[J].Journal of Beijing Sport University,2002,25(4):459-460. |
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| Authors: | LU Heng bo |
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| Abstract: | The present situation of the middle-school students' participation in sports tour during their holidays was investigated and analyzed by questionnaires, interviews, mathematical statistics and literature consultation. Based on the students' demands on holiday sports tourism, according to physical and mental characteristics of the special sports tourist colony, the marketing strategy for developing the holiday sports tourist market for middle-school students was put forward in order to provide theoretical and practical gist for the development of sports tourism in China. |
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| Keywords: | student in middle schools sports tourism holidays development |
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