| 高职商务英语教学中的跨文化导入 |
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| 引用本文： | 王娟娟.高职商务英语教学中的跨文化导入[J].江西广播电视大学学报,2008,37(1):40-41. |
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| 作者姓名： | 王娟娟 |
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| 作者单位： | 江西广播电视大学,江西,南昌,330046 |
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| 摘 要： | 经济的全球化对商务英语的教学提出了越来越高的要求,也使广大教学工作者对商务英语教学中跨文化导入的必要性和重要性有了充分认识。本文以商务英语的教学模式为研究对象,在了解跨文化差异的现象和重要性基础上,说明在商务英语的教学当中应该导入跨文化交际意识。
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| 关 键 词： | 商务英语教学 跨文化差异 跨文化交际意识 |
| 文章编号： | 1008-3537(2008)01-0040-02 |
| 修稿时间： | 2007年10月11 |
Cross-cultural introduction on business English teaching in vocational college |
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| Wang Juanjuan.Cross-cultural introduction on business English teaching in vocational college[J].Journal of Jiangxi Radio & TV University,2008,37(1):40-41. |
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| Authors: | Wang Juanjuan |
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| Institution: | Jiangxi Radio and TV University Jiangxi Nanchang 330046 |
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| Abstract: | the economical globalization set the higher requests for business English teaching. Most of the teachers have the full understanding of the necessity and importance on the cross cultural teaching in business English.This article takes business English educational model as research object.On the basis of knowing the importance and phenomenon of the cross-cultural differences the author suggests teachers should introduce the knowledge of cross-cultural communication in business English teaching. |
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| Keywords: | business English teaching cross-cultural communication awareness of cross-cultural communication |
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