| 试谈西部中小民营企业的新产品开发策略 |
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| 引用本文： | 杨映忠.试谈西部中小民营企业的新产品开发策略[J].重庆职业技术学院学报,2005,14(2):80-82. |
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| 作者姓名： | 杨映忠 |
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| 作者单位： | 西南师范大学,数学与财经学院,重庆,400715 |
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| 摘 要： | 目前西部中小民营企业与东部、中部中小民营企业相比还有较大的差距，尤其是在新产品的开发意识、开发策略、开发实力方面差距更大。因此，本文特提出十六种如何巧妙开发新产品的策略，以供我国西部中小民营企业借鉴和参考。
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| 关 键 词： | 中小民营企业 新产品 开发策略 |
| 文章编号： | 1672-0067(2005)02-0080-03 |
| 修稿时间： | 2004年11月18 |
Briefly on the Exploring Strategies of New Products of Middle and Small Privately run Enterprises in the West of Our Country |
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| YANG Ying-zhong.Briefly on the Exploring Strategies of New Products of Middle and Small Privately run Enterprises in the West of Our Country[J].Journal of Chongqing Vocational& Technical Institute,2005,14(2):80-82. |
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| Authors: | YANG Ying-zhong |
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| Abstract: | At present, the distance between the middle and small privately run enterprises in the west of our country and those in the east and middle of our country, especially in ideas, strategies and strength of developing new products. Therefore, this paper puts forward 16 strategies on how to develop new products skillfully in order to offer helps and reference to the middle and small privately run enterprises in the west of our country. |
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| Keywords: | middle and small privately run enterprise new product development strategy |
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