| 体育旅游开发的策略分析 |
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| 引用本文： | 朱爱民,姚学进.体育旅游开发的策略分析[J].湖北体育科技,2008,27(1):10-12. |
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| 作者姓名： | 朱爱民 姚学进 |
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| 作者单位： | 湘潭大学体育教学部,湖南,湘潭,411105 |
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| 摘 要： | 在信息社会、经济全球化的浪潮下，体育旅游作为旅游发展到一定阶段的专项旅游在注重娱乐与健康、休闲与放松双重价值取向的同时，更加注重身体与精神的双重享受。体育旅游以其独具魅力的价值，博得了人们的青睐，成为新世纪中国体育的新时尚。结合我国体育旅游开发存在的问题，对我国体育旅游开发的策略提出一定的政策建议。
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| 关 键 词： | 体育旅游 细分市场 宣传营销 |
| 文章编号： | 1003-983X(2008)01-0010-02 |
| 修稿时间： | 2007年8月11日 |
The sports traveling development strategy analyzes onlinetranslation |
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| Zhu Aiming,Yao Xuejin.The sports traveling development strategy analyzes onlinetranslation[J].Journal of Hubei Sports Science,2008,27(1):10-12. |
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| Authors: | Zhu Aiming Yao Xuejin |
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| Institution: | (P. E. Dept. , Xiangtan University, Xiangtan Hunan, 411105) |
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| Abstract: | In the information society,under the economicalglobalization tide,the sports traveling develops the certain stagespecial interest tourism as the traveling during the attenionentertainment and the health,the leisure and relaxes the dual valueorientation,even more pays great attention to the body and the spiritdual enjoys.The sports traveling by its alone charm value,has wonpeople's favour,becomes the new century China sports the new fashion.This article attempts in to unify our country sports travelingdevelopment existence question in the foundation,puts forward thecertain policy proposal to our country sports traveling developmentstrategy. |
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| Keywords: | The sports traveling Subdivides the market Propaganda marketing |
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