黑龙江省冰雪旅游产品的开发策略

黑龙江省冰雪旅游产品比较单一，长期以来形成了观光旅游一统天下的局面。根据黑龙江省冰雪旅游产品存在的问题，从开发冰雪旅游产品的文化内涵，提高冰雪旅游服务水平，构建黑龙江冰雪品牌产品，拓展产品组合广度，开发特色冰雪旅游产品，提高管理水平，进行区域合作旅游等方面，提出了冰雪旅游产品创新的对策。充分挖掘黑龙江省丰富的冰雪旅游资源，开发出具有竞争力的旅游产品，吸引更多的国内外冰雪旅游爱好者。

Development Strategies of Ice and Snow Tourism Products in Heilongjiang Province

Heilongjiang provincial ice and snow tourism products is single,has long been the situation that sightseeing rules all the land. According to the problems of Heilongjiang provincial ice and snow tourism products,from developing the cultural connotation of ice and snow tourism products,improve service level of ice and snow tourism,construct Heilongjiang ice and snow brand products,expand the combination breadth of products,develop featured ice and snow tourism products,improve management level,have a regional cooperation in tourism,and put forward some innovation countermeasures of ice and snow tourism products. Fully excavate Heilongjiang provincial rich ice and snow tourism resource, develop competitive tourism products,attract more domestic international and national ice and snow tourism lovers.