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对我国体育新闻软硬螺旋式发展的分析研究
引用本文:蔡明明,李江,段明会.对我国体育新闻软硬螺旋式发展的分析研究[J].吉林体育学院学报,2012(1):29-31.
作者姓名:蔡明明  李江  段明会
作者单位:南京体育学院
摘    要:回顾我国体育新闻软化和硬化倾向的历史进程,从对历史进程的认识入手,通过内容分析法,对体育新闻过度异化现象进行了探讨,概括出体育新闻过度软化和硬化的时代背景及表现形式,针对存在的问题提出了软硬适度的相应对策,并对体育新闻的发展趋势进行预测,即软硬兼施,螺旋式发展。

关 键 词:体育新闻  软化  硬化  螺旋式发展

The Spiral Development of the Hard and Soft of Chinese Sports News
Cai Mingming,Li Jiang,Duan Minghui.The Spiral Development of the Hard and Soft of Chinese Sports News[J].Journal of Jilin Institute of Physical Education,2012(1):29-31.
Authors:Cai Mingming  Li Jiang  Duan Minghui
Institution:1(1.Nanjing Sport Institute,Nanjing,210014 JiangSu,China)
Abstract:Reviewing the historical process of sports news softening and hardening tendency and researching the historical process from the starting,through content analysis,the paper discussed the over-dissimilated phenomenon of sports news.Summarizing the softening and hardening phenomenon of sports news over the historical background and manifestations,the paper raised the solutions for the problem of the balance between hardening new and softing new,and gave a predict to the developing trendency of sports news,that is both hard and soft,spiral development.
Keywords:sports news  softening  hardening  spiral development
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