电视与农村发展问题探讨

在市场化和商业化进程中的电视行业中,农村遭遇冷落已是不争的事实。农村需要电视,期待电视,电视却冷落农村甚至背离农村。两者已经成为现代社会中的一个突出矛盾。出现这种现象的原因归结起来主要有三个:一是市场因素的制约,二是电视从业者观念的局限,三是对于收视事实的误读。办好农村电视节目要重点突出,突出特色,加强联合,增强节目的互动性和参与感,还要抓住主要受众群,突出节目的对象性。

The Interaction of the Rural Area and TV and Their Development

The rural area is neglected in the process of the development of the TV industry. People in the rural area are badly in need of TV, but this kind of requirement is not paid much attention to. It seems that there exists a contradic-tion between the rural area and the TV industry. Through a tentative study, the reasons for this phenomenon are ex-pounded. The reasons are; 1. the restriction caused by the market, 2. the limitation of the thought of the TV personnel, and 3. a misreading of the fact of TV programs receiving. In order to change this phenomenon, the TV personnel should connect people in the rural area, which are the receiver, and TV closely.