陕西省城市居民体育消费水平及发展策略研究

主要采用了多间端等距指标入户抽样调查法，对陕西省11个地市的城市居民体育消费水平及制约因素进行调查研究。结果显示，陕西省城市居民体育健康投资意识初步形成；重亲情的体育消费形式受到青睐；体育消费的价值取向逐渐由生物性向社会性转变；体育消费项目的选择对体育产业结构的优化具有向导性，大众体育休闲娱乐健身仍是陕西省体育产业发展的主体；陕西省居民体育消费水平较低，但是有一定的增长潜力，体育参与型消费和观赏型消费总量分别是13．90亿元和4．86亿元。

Development Strategy Research on City People Sports Consumption Level in Shaanxi Province

This topic mainly studies to the people sports consumption levels in Shaanxi province 11 urban districts city.Result demonstrates that: Shaanxi Province city people sports heath investment consciousness preliminary forms;The heavy dear ones sports expense form receives the favour;The sports expense valueorientation gradually transforms by the biology to the sociality;The populace sports leisure entertainment healthy body was still the Shanxi Province sports industry development main body;The Shaanxi province inhabitant sports consumption level is lower, but has the certain growth potential,the sports participation expense and the watching expense total quantity respectively amount to 1.39 billion Yuan and 486 million Yuan.