| 武术套路竞赛市场开发策略的研究 |
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| 引用本文： | 汤立许.武术套路竞赛市场开发策略的研究[J].广州体育学院学报,2006,26(4):91-93. |
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| 作者姓名： | 汤立许 |
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| 作者单位： | 广州体育学院,武术系,广东,广州,510075 |
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| 摘 要： | 以体育社会学、消费行为学、体育经济学、武术学等理论为基础,采用了文献资料、社会调查、数理统计等研究方法,就武术套路竞赛市场开发策略等问题进行了深入研究。以期为武术套路竞赛市场能适应市场经济的发展,创建武术品牌,达到社会效应与经济效应双赢的效果。
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| 关 键 词： | 武术套路 开发市场 策略 |
| 文章编号： | 1007-323X(2006)04-0091-03 |
| 收稿时间： | 04 26 2006 12:00AM |
| 修稿时间： | 2006年4月26日 |
Study on Strategies of Market Exploitation of Wushu Taolu Competition |
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| TANG li-xu.Study on Strategies of Market Exploitation of Wushu Taolu Competition[J].Journal of Guangzhou Physical Education Institute,2006,26(4):91-93. |
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| Authors: | TANG li-xu |
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| Institution: | Guangzhou College of Physical Education, Guangzhou 510075, China |
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| Abstract: | Based on the theory of physical-educational sociology,consuming behavior,physical-educational economics and martial arts,the author,with the methods of documents,social survey and statistics,lucubrates development strategies of performance market of martial arts' forms.The main purpose of the paper is that the martial arts forms' performance could adapt to the development of market economy,and it could establish a martial arts brand to achieve domino offect both in the social and economical. |
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| Keywords: | Performance Market Of Martial Arts' Forms Cultivation Strategy |
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