新媒体时代体育信息传播与开发利用研究*

媒体技术的发展速度已超出人们的想象，信息社会中的信息爆炸需要适当的传播途径，这催生了新媒体的不断涌现，铸就了今天的新媒体时代。社会对体育服务的需求使得体育信息成为了新媒体时代的重要传播内容。这两方面的力量促使体育信息从业者不得不迎接构建体育信息服务平台的挑战，从信息搜集、管理、传播乃至信息互动，到体育信息大数据平台的构建，这些都需要体育媒体人和信息管理者树立新思维，努力赶上新媒体时代的脚步。

Research on Sports Information Dissemination and Exploitation in New Media Age

The speed of development of media technology has surpassed people''s imagination. The information explosion in the information society needs appropriate transmission channels. This has brought about the emergence of new media and created the new media era. The society''s demand for sports services makes sports information become an important communication content of the new media era. The power of these two areas to promote sports information practitioners have to meet the challenges of building sports information service platform, from the information collection, management and dissemination of information as well as interactive, to the building of big data platform of sports information, which requires the sports media and information management who establish a new thinking, and try to catch up with the pace of new media era.