| 大学生体育消费行为的经济学分析 |
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| 引用本文： | 沈兴珠,王建民,王权有.大学生体育消费行为的经济学分析[J].湖北体育科技,2012,31(4):396-398. |
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| 作者姓名： | 沈兴珠 王建民 王权有 |
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| 作者单位： | 1. 河西学院体育学院,甘肃张掖,734000
2. 天祝藏族自治县职业教育中心,甘肃武威,733200 |
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| 基金项目： | 甘肃省高等学校研究生导师科研项目 |
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| 摘 要： | 研究普通高校大学生体育消费行为及其选择,推动大学生体育消费市场逐渐走向成熟,对促进全民健身运动的稳定发展,促进高校体育改革的深化,为引导大学生进行合理的体育消费提供较为科学的理论依据。
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| 关 键 词： | 大学生 体育消费 经济学分析 |
Analysis on College Students Sports Consumption Behaviors from the Perspective of Economics |
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| SHEN Xingzhu,WANG Jianming,WANG Quanyou.Analysis on College Students Sports Consumption Behaviors from the Perspective of Economics[J].Journal of Hubei Sports Science,2012,31(4):396-398. |
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| Authors: | SHEN Xingzhu WANG Jianming WANG Quanyou |
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| Institution: | 1.Physical Education Department,Hexi University,Zhangye Gansu,734000;2.The Vocational Education Center of the Tianzhu Tibetan Autonomous County.Wuwei Gansu,733200 |
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| Abstract: | It studies the ordinary university students’ sports consumption behaviors and their choices,aims to enhance and make university students sports consumption market gradually mature,to promote further the sustainable development nationwide fitness campaign,and deepen the reform of university physical education.The paper provides a scientific theory,guiding university students to do reasonable sports consumption. |
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| Keywords: | college students sports consumption economic analysis |
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