| 活动营销塑造媒体品牌形象 |
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| 引用本文： | 姚琴.活动营销塑造媒体品牌形象[J].湖北函授大学学报,2004,17(3):34-37. |
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| 作者姓名： | 姚琴 |
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| 作者单位： | 武汉大学新闻系,湖北,武汉,430072 |
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| 摘 要： | 本文结合国内外媒介活动营销案例,指出活动营销在媒体品牌形象塑造中所具有的重要作用,并且对媒 介活动营销的规律进行探讨。
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| 关 键 词： | 媒介品牌 活动营销 营销策划 |
Sales Movement Mold the Image of Media Brond |
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| Yao Qin.Sales Movement Mold the Image of Media Brond[J].Journal of Hubei Correspondence University,2004,17(3):34-37. |
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| Authors: | Yao Qin |
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| Abstract: | This paper points out the significant affect that sales movement has mold the brand image of media by combinning the media sales movement cases domestic & abroad, and give a further research on media sales movement rules. |
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| Keywords: | media brand sales movement sales strategy |
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