| 模块化生产网络的信任博弈及声誉激励研究 |
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| 引用本文： | 彭本红,冯良清.模块化生产网络的信任博弈及声誉激励研究[J].科技与管理,2011,13(1):29-33,45. |
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| 作者姓名： | 彭本红 冯良清 |
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| 作者单位： | 南昌航空大学经济管理学院,江西,南昌,330063 |
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| 基金项目： | 国家自然科学基金项目(70962008); 江西省教育厅科技基金项目(GJJ10515) |
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| 摘 要： | 信任机制是模块化生产网络顺利运作的保障。研究了信任在模块化生产网络中的重要作用，分析了模块化生产网络的3种主要角色。构建了模块集成商与供应商之间的信任博弈模型，并建立了基于声誉的动态激励模型。结果表明：模块化生产网络的信任机制实质上是一种利益博弈问题，信任博弈具有帕累托改进性质的分配规则；声誉成为成员合作的一个有效激励，而动态激励机制注意到了模块供应商基于长期合作的声誉维护，起到了增强激励效应的作用。
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| 关 键 词： | 模块化生产网络 信任关系 动态激励 |
Study on the trust game and reputation incentives of modular production networks |
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| PENG Ben-hong,FENG Liang-qing.Study on the trust game and reputation incentives of modular production networks[J].Science-Technology and Management,2011,13(1):29-33,45. |
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| Authors: | PENG Ben-hong FENG Liang-qing |
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| Institution: | PENG Ben-hong,FENG Liang-qing (School of Economics and Management,Nanchang Hangkong University,Nanchang 330063,China) |
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| Abstract: | Trust mechanism can ensure the effective operation of modular production network.The important roles of trust are probed,and three kinds of membership are analyzed.The trust game model is build up,and a dynamic incentive model based on reputation is established between modular supplier and modular integrator.The result shows that trust mechanism is essentially a problem of interests game,and trust game has the nature of Pareto-improving to the distribution rule;reputation becomes effective incentive for mem... |
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| Keywords: | modular production networks trust relationships dynamic incentive |
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