加快浙东沿海地区旅游联合开发

浙东沿海位于长江三角洲的南侧,具有良好的区位条件,旅游资源十分丰富.加快沿海各旅游区联合开发是组建浙江旅游网络、提高浙东旅游市场竞争力重要措施.为此应立足国家级风景区,加快浙东中部沿海旅游资源开发,利用品牌效应宣传旅游形象,立足旅游资源特色,提出适当旅游形象营销口号和主题词.

Speeding Up the Joint Development of the Tourism in the Coastal Regions of East Zhejiang

Located in the southern side of the Yangtze River Delta, the coastal regions of east Zhe-jiang have favorable conditions in geographical location, and is very rich in tourism resources. It is onethe important measures of forming a tourism network in Zhejiang and upgrading the competitiveness of thetourism market in east Zhejiang to speed up the joint development of the tourist regions along the coast.Therefore it is imperative to quicken the development of the tourism resources along the coast in centralZhejiang with its national scenic spots as the basis. It is also imperative to promote the tourism image byutilizing the famous brand effects, and, based on the special features of the tourism resources, to formu-late marketing slogans and mottoes suitable to the tourism image.