我国体育产业的市场结构分析及优化对策

运用产业组织理论对体育产业的市场结构中市场集中度、产品和服务差别化、行业壁垒状况以及市场容量和未来供给能力进行分析,研究表明,我国体育产业市场结构整体上尚属离散型,体育产品和服务的差异化程度较低,体育产业领域的直接行政规制逐步为法律规制所替代,体育消费需求与供给的不平衡现象依然存在,但正得到改善,并在此基础上探讨了体育产业垄断竞争的市场结构目标模式,提出了优化我国体育产业市场结构的相应对策。

Analysis of and measures for optimizing the market structure of the sports industry in China

The authors used the industrial organization theory to analyze the market concentration degree,differ-ences in products and services,industrial barrier condition,market capacity and future supply capability with re-spect to the sports industry,and revealed the following findings: the overall market structure of the sports industry in China is a discrete type structure;the degree of differences in sports products and services is relatively low;direct administrative regulation in the area of the sports industry is being gradually replaced by legal regulation;the phe-nomenon of unbalanced sports consumption demand and supply still exists,but is being improved.Based on their research findings,the authors probed into the objective mode of the competition monopolized market structure of the sports industry,and put forward corresponding measures and suggestions for optimizing the market structure of the sports industry in China.