| 浅谈俄语广告的语言特点 |
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| 引用本文： | 杨敏.浅谈俄语广告的语言特点[J].佳木斯教育学院学报,2012(2):286-287,296. |
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| 作者姓名： | 杨敏 |
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| 作者单位： | 辽宁省公安边防总队 辽宁沈阳110034 |
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| 摘 要： | 俄语广告作为一种应用语言,有自己独特的语言特点和艺术魅力,主要表现在词汇、句法和修辞上。在词汇方面,其用语简洁明了、形象生动;句法方面,常用简单句、祈使句、疑问句等;修辞主要采用比喻、拟人、双关等修辞手段。
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| 关 键 词： | 俄语广告 词汇 句法 修辞 |
Discussion on Russian advertising language features |
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| Yang Min.Discussion on Russian advertising language features[J].Journal of Jiamusi Education Institute,2012(2):286-287,296. |
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| Authors: | Yang Min |
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| Institution: | Yang Min(Liaoning Provincial Public Security Frontier Corps,Shenyang Liaoning,110034,China) |
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| Abstract: | The Russian advertisement as a kind of applied language,has its own unique language features and artistic charm,mainly in vocabulary,syntax and rhetoric.In terms of its language,concise,vivid image;syntax,commonly used simple sentence,imperative sentence,interrogative sentence;rhetoric metaphor,personification,mainly using pun rhetoric means. |
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| Keywords: | the Russian advertisement vocabulary sentence rhetoric |
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